Social Media: Stars on the Rise

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Ten years ago, the terms “YouTuber” or “social media influencer” didn’t seem to exist. If you told someone your career was uploading weekly videos to the world wide web, or that posting a photo of yourself would earn you thousands of dollars, it would seem almost impossible to believe, wouldn’t it? Fast-forward to 2018—now, there are thousands upon thousands of people who call social media their full-time job, some of these people achieving fame and fortune for their content. How did the internet create so many possibilities for these individuals? Why are so many of these social media enthusiasts becoming idolized by viewers they’ve never met? And how likely is it that your videos can become the next viral hit?

            The majority of these content creators are found from posting videos on the popular website known as “YouTube” (where virtually anyone, anywhere can publish a video of almost anything). YouTube was founded in the year of 2005 but didn’t become the worldwide phenomenon we know of today until late 2006 when it was purchased by multi-billion-dollar company, Google. The type of content published on YouTube varies. Some popular YouTubers who started at zero subscribers and earned their way up to being in the top percentile are as follows: Shane Dawson, a comedian on YouTube who posts conspiracy theories, vlogs, and sketches began his YouTube career in 2006 and currently sits at 15,000,000 subscribers; Tana Mongeau, a twenty-year-old female who posts videos telling stories of her life, started posting videos only three years ago and is now at over 3,000,000 subscribers; and newcomer 17-year-old Emma Chamberlain who has only been posting videos for one year, is set to pass 4,000,000 subscribers by the end of the summer. Other notable YouTube celebrities include Rosanna Pansino, who earned over 10,000,000 subscribers posting cooking videos; Zoella, who earned over 12,000,000 subscribers by creating beauty and fashion videos; and the most subscribed to person on all of YouTube, PewDiePie, who has a whopping 64,000,0000 subscribers and over 18,000,000,000 views on his channel by posting gaming videos.

            How did they do it? How tangible is it for your channel or Instagram page to hit these astronomical numbers? A lot of the time, these social media stars have one thing in common—luck. Luck isn’t the only factor, though, as hard work, motivation, and determination also have a key to play in creating your social media success story. Each of these internet celebrities kept goals and achieved them by doing simple things creating a weekly posting schedule (and sticking to it), opening other accounts on Facebook, Twitter, and Instagram to stay relevant on each platform, and most importantly, being consistent in the content you create. For example—an Instagram star who is in the fitness industry is not likely to create content about video games, and vice versa. Developing a niche and expanding on it is the best way to find devoted and dedicated viewers for your content. Some social media influencers appear to grow big numbers overnight, whereas others may take years of developing their skills and content to see their audience expand.

            The last and final question is, why are these people earning so many viewers daily and what sets them apart from mainstream celebrities? Social media stars—like previously mentioned—start from zero subscribers, start from zero followers, and start at zero views. They are regular people who were able to make something out of their zany, sarcastic, funny, and likeable personalities. Musicians and actors may have all these traits too, but one main reason why so many people are developing a fondness to a social media star over a mainstream celebrity, is that of the personal connection you can feel with the person. Social media stars make videos for their viewers about their lives, especially by filming vlogs—some YouTubers even make their videos feel like a one-on-one chat with their viewers. A social media star is more likely to reply to comments, like “tweets” on Twitter, or follow their fans on Instagram. There’s some sort of indescribable bond between stars on social media and their viewers—perhaps because the viewer is what makes it all possible for the social media influencer. After all, without the viewers, there would be no platform for social media stars to post on, would there be?

            Whether you are a creator yourself, are on the bandwagon and support social media stars, or still don’t really understand the concept, one thing can be said—social media stars are on the rise, and it seems like there’s no stopping the demand for them anytime soon.


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Meeting Tana Mongeau

Hello, bloggers!

I hope everyone is getting ready for the long weekend and unfortunately, for summertime to be done and over with. On the bright side of things, fall and winter are the absolute best times of the year for so many reasons. But more on that later.

About a month ago, I bought tickets to see the Tana Mongeau & Friends tour in Toronto, Ontario, Canada for August 10th. I bought them totally on impulse, but it was the best impulsive decision that I’ve ever made in my life. I bought them online the night before, called Jacob, and said, “Hey. We’re going to Toronto tomorrow to see that  YouTuber that I really like.” Of course at first he was confused, but I think it turned out great in the end.

So who is Tana Mongeau? A girl who got famous on the internet by posting videos of her telling stories about her life in a comedic, sassy way is the best way I can think of to describe her. She’s only 19 years old, been on YouTube for less than 3 years and has accumulated over 2,000,000 subscribers. She’s been on two three tours (two of her own), has her own merchandise and is very popular.

She is definitely not everyone’s cup of tea, but one thing is for sure: she’s entertaining and is good at getting people interested in what she has to say, whether in a negative or positive light.

The day of the show, Jacob and I drove four hours to get there and checked in at our hotel. After a quick touch up, we were out the door and driving to the venue. I bought meet and greet passes, but next time I will definitely do VIP. We waited in line for almost two hours, just to meet her for less than two minutes. Was it worth it? For someone who is a dedicated fan, for sure. I wish I could have spent more time chatting with her, but I am definitely still happy I got to meet her. 

The venue was at “The Opera House” in Toronto, a venue slash bar slash restaurant scene. The line for general admission and meet and greet stretched all the way down the street. Although her videos can contain quite raunchy material, I was surprised that the majority of her fans were actually very young, most being underage. 

As for the actual meet and greet, I must say, she is an extremely sweet girl. She definitely knows how to reel her fans in and make each and every one feel appreciated. When I went up to meet her, she said: “Oh my God, this girl is so hot. Is your mind blown at how hot this girl is right now?” Tana also fed me some ego boosting compliments such as, “I love your outfit” and “You smell so good.” She also told me numerous times that she loved me which warmed my heart. Tana rubbed my back as we took pictures. I mean, who doesn’t love that?! Tana is amazing with her fans, and no one can deny that. 

The workers at the venue were quite rude. They seemed rushed, and were being very harsh to the venue goers. I was rushed and screamed at to hurry up; perhaps they were not expecting the large outcome and therefore had to rush the meet and greet process. Tana handled it fantastically, as she herself looked rather annoyed by the workers. They screamed for me to get going as I was trying to explain to her that my boyfriend let me have his picture for the meet and greet as I am a bigger fan than he is. As they yelled at me to get going, Tana said, “Okay, can we not yell, can we just communicate, please?” Tana, girl, you rock.

The show itself was lighthearted and quirky as her and her friends told some scandalous stories on stage, and of course Tana was her fearless, outgoing, I-don’t-give-a-shit self as for always. 

All in all it was an amazing experience that Fullscreen Live put on, and I would recommend it to anyone. Hopefully one day, Tana and I’s paths will cross again .  .  .

tana

Bye for now,

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Also, click here to check out Tana Mongeau’s videos.