Social Media: Stars on the Rise

dahldiggy

Ten years ago, the terms “YouTuber” or “social media influencer” didn’t seem to exist. If you told someone your career was uploading weekly videos to the world wide web, or that posting a photo of yourself would earn you thousands of dollars, it would seem almost impossible to believe, wouldn’t it? Fast-forward to 2018—now, there are thousands upon thousands of people who call social media their full-time job, some of these people achieving fame and fortune for their content. How did the internet create so many possibilities for these individuals? Why are so many of these social media enthusiasts becoming idolized by viewers they’ve never met? And how likely is it that your videos can become the next viral hit?

            The majority of these content creators are found from posting videos on the popular website known as “YouTube” (where virtually anyone, anywhere can publish a video of almost anything). YouTube was founded in the year of 2005 but didn’t become the worldwide phenomenon we know of today until late 2006 when it was purchased by multi-billion-dollar company, Google. The type of content published on YouTube varies. Some popular YouTubers who started at zero subscribers and earned their way up to being in the top percentile are as follows: Shane Dawson, a comedian on YouTube who posts conspiracy theories, vlogs, and sketches began his YouTube career in 2006 and currently sits at 15,000,000 subscribers; Tana Mongeau, a twenty-year-old female who posts videos telling stories of her life, started posting videos only three years ago and is now at over 3,000,000 subscribers; and newcomer 17-year-old Emma Chamberlain who has only been posting videos for one year, is set to pass 4,000,000 subscribers by the end of the summer. Other notable YouTube celebrities include Rosanna Pansino, who earned over 10,000,000 subscribers posting cooking videos; Zoella, who earned over 12,000,000 subscribers by creating beauty and fashion videos; and the most subscribed to person on all of YouTube, PewDiePie, who has a whopping 64,000,0000 subscribers and over 18,000,000,000 views on his channel by posting gaming videos.

            How did they do it? How tangible is it for your channel or Instagram page to hit these astronomical numbers? A lot of the time, these social media stars have one thing in common—luck. Luck isn’t the only factor, though, as hard work, motivation, and determination also have a key to play in creating your social media success story. Each of these internet celebrities kept goals and achieved them by doing simple things creating a weekly posting schedule (and sticking to it), opening other accounts on Facebook, Twitter, and Instagram to stay relevant on each platform, and most importantly, being consistent in the content you create. For example—an Instagram star who is in the fitness industry is not likely to create content about video games, and vice versa. Developing a niche and expanding on it is the best way to find devoted and dedicated viewers for your content. Some social media influencers appear to grow big numbers overnight, whereas others may take years of developing their skills and content to see their audience expand.

            The last and final question is, why are these people earning so many viewers daily and what sets them apart from mainstream celebrities? Social media stars—like previously mentioned—start from zero subscribers, start from zero followers, and start at zero views. They are regular people who were able to make something out of their zany, sarcastic, funny, and likeable personalities. Musicians and actors may have all these traits too, but one main reason why so many people are developing a fondness to a social media star over a mainstream celebrity, is that of the personal connection you can feel with the person. Social media stars make videos for their viewers about their lives, especially by filming vlogs—some YouTubers even make their videos feel like a one-on-one chat with their viewers. A social media star is more likely to reply to comments, like “tweets” on Twitter, or follow their fans on Instagram. There’s some sort of indescribable bond between stars on social media and their viewers—perhaps because the viewer is what makes it all possible for the social media influencer. After all, without the viewers, there would be no platform for social media stars to post on, would there be?

            Whether you are a creator yourself, are on the bandwagon and support social media stars, or still don’t really understand the concept, one thing can be said—social media stars are on the rise, and it seems like there’s no stopping the demand for them anytime soon.


VictoriaH-thumnail-1b

Zoella Beauty Products Review

img_2188

Zoella Beauty Products Review

Hello everyone! It’s been quite a while since my previous blog post, but I decided to get back into the hang of things with a review from one of my favourite bloggers and YouTubers: British blogger and style icon, Zoe Sugg, also known as Zoella. She has been so successful from her 2009 breakthrough on the web and since then has made a brand for herself. I decided to pick up a few of her most notable items and decided to give them a try. Here’s my 100% honest review! Enjoy! 🙂 

Zoella Lace Collar Purse 

img_2183

This purse was definitely one of the items that I was most excited for. I mean, look how perfect it is. It is elegant, a royal blue shade, has Zoella’s signature writing, and it looks glossy. And it is all of those things, though I was disappointed in the size. I had planned to fit a lot of makeup in it and use it as a makeup bag, but it’s about the size of a clutch purse. I made use out of it by storing beauty blenders inside. This item is absolutely adorable, good quality, and a must have for all beauty and Zoella fans. Definitely a great buy. 

Zoella Soak Opera Bath & Shower Cream

img_2186

When they say bath & shower cream, they’re not kidding around. This is seriously the creamiest bath & shower product I have ever used. A lot of shower gels are really liquidy, like the ones you get from Bath & Body Works. But this one is so creamy and lathers into your skin. When you’re taking a bath, you can feel your body soaking up in this delicious treat. The fragrance is very soft and subtle. What I like about it is, it’s a new take on scents for women. A lot of products these days are either really sweet smelling like candy or smell of cheap perfume but this one smells like a very elegant, beautiful, feminine fragrance which I absolutely love.

Zoella Fizz Bar Squares

img_2185 

Much like the Zoella Soak Opera cream, this fizz bar has an amazing feminine fragrance and makes bath time the best time. It makes your bath smell amazing, your skin soft and lightly fragranced and has a calm, soothing aroma that fills your tub and leaves you with high spirits. Again, another great buy. 

img_2187

All in all, Zoella Beauty products are amazing and I can’t wait to check out more of her stuff. She also released a new line lately that are products for your home including pillows, journals, pencils, and more. Stay up to date with Zoella and her lifestyle and beauty products by clicking here. 

Thanks for reading! xoxo

cdadsfdsfds

Summer Hauls and More

summer-clothing-haul

You know, I’ve never really understood of the point in making videos of hauls and stuff, but then I started watching them and it grew on me. Not only are they fun to watch, but it’s also almost like watching a commercial for all the stuff you’re interested in along with a review by someone who’s not an actress. Therefore, I figured since I do that YouTube thing now, it’d be cool to make some of my own.

Here are some of the brands featured in my summer clothing haul and make up video:

STORES/BRANDS FEATURED:
♡ American Eagle by Payless ♡
♡ Bella Marie by Kozmo ♡
♡ Stitches ♡
♡ Ardène ♡
♡ Reitmans ♡
♡ Bluenotes ♡
♡ Maybelline New York ♡
♡ Hard Candy ♡
♡ Still Spa Essentials ♡
♡ Wal-Mart ♡
♡ The Body Shop ♡

And then here are the brands featured in my home-made cosmetic video:

 COMPANIES FEATURED:
http://www.traceyscreativecandles.com
http://www.smellthesoap.com
http://www.BeachBabybb.com
http://www.gourmetlollipops.ca

All in all, the stuff that I had purchased was relatively cheap and pretty awesome.Things included cool new sparkly liquid eye-shadow, mascara, patterned high waisted shorts, cute summer dresses, and adorable shoes. Here’s the videos to watch: 

If you haven’t already, please subscribe to my channel! See ya later! xx

cdadsfdsfds

My Fave Blogs

If you’re on the internet daily then odds are you have some blogs that are your absolute favourites. Here are a few bloggers that make me smile.

1.) Zoella

http://www.zoella.co.uk/

zoella

Sadly, Zoella doesn’t blog as much as she used to. Because now she’s on YouTube full time! At least this way we can see more of her beautiful face. Zoe Sugg—known famously as Zoella—is a British beauty and lifestyle blogger. She’s a fashionista and a beauty queen. Everything from her laugh, to her accent, to her eyes, to her smile (and mostly her hair) is just stunning. I could read her blogs all day! She’s got great advice, and keeps quite a stylish blog. Please post more often, Zoella!

2.) Fat Mum Slim 

http://fatmumslim.com.au/

Yes, you read that right. A lot of people think Chantelle’s blog is “Fat Muslim”, but it’s “Fat Mum Slim.” Just take a second glance. Now I think a lot of families and mothers read her blog, but it’s not all family oriented. She’s got a lot of great advice regarding writing and blogging. She makes lists of things to blog about, recipes, blogging tips, and more. She’s one cool Australian lady!

3) Lisi Harrison

My contribution to #booksarentdangerous. Now show me yours. (via Twitter.com/lisiharrison) 📚🔪💁🏼

http:/www.lisiharrison.com

Lisi is actually one of my fave authors, and she just so happens to be the one who inspired me to start writing my books. So thanks, Lisi! She’s also gave me lots of writing advice before and even told me that I have a lovely website. She’s so sweet! She’s the author of lots of series such as “The Clique”, “The Alphas”, “Monster High”, “The Pretenders”, and one that not too many people know about considering she’s a young adult writer and this book is erotic, ‘The Dirty Book Club”. And yes, she is the one who invented the real “Monster High” that all of the children love today! Go check out her blog. She’s hilarious, spunky, sassy, sweet, and gives great advice and tips for girls.

Thus far I’m mainly a writer rather than a reader, this is why there is only three ladies on this list. However when I become passionate about more blogs, I shall let you guys know who to check out next! See you later! xoxo

cdadsfdsfds